Defining Executive Presence a Nuestra Manera. The first time I heard "Executive Presence" I'm pretty sure I was at a professional development workshop and it was early in my career where I wanted (bueno, needed) to make a good impression. For some reason it's always presented as the thing that will magically make everyone "take you seriously" "listen to you" and "see you as a true leader". And it most definitely always feels like you have to be "more like that" and "less like